One of the most powerful tools in marketing these days is drip marketing. The concept is based on irrigation— slowly watering the prospect until the lead is mature enough to be… ...Read More
Tag: A/B Testing
Are You Designing for Visual Impairment?
When we think about selecting a font for a print marketing piece, we tend to think about the creative aspects of the selection. Does it match the branding? Will it… ...Read More
What Can You Learn From A/B Testing?
Think you know everything about your customers? After all, you already target based on demographics. You regularly send out surveys to better understand their behavior. You even update their channel… ...Read More
Clicking with Customers?
No more guessing: Find out what clicks (and sticks) with your customers by testing. Think you know what clicks with your customers? If you think you know, you might want… ...Read More
