Tag: Multi-Channel Marketing

If you’re like most companies, you have customer data in many places, but these communications are siloed. Each department or business unit does its own thing, so end users get… ...Read More

Want to boost response rates? Think “multi-touch, multi-channel.” These campaigns increase awareness and retention and boost response rates, too. When one manufacturer wanted to introduce a new product, for example,… ...Read More

For consumers, it is not enough to interact with a single channel anymore. Whether it’s for business or personal, they want to use multiple channels like direct mail, email, and… ...Read More

  How often have you heard a parent turn to a child and say, “Now play nice!” When used properly, print-based and digital communications do just that. They not only… ...Read More

  The data is undisputable. More channels (print, email, social media, mobile) equal more results. While producing multichannel campaigns requires additional time and investment, it’s worth the effort. Let’s look… ...Read More

Direct mail tops e-media for response rates, while email support increases success. It’s official . . . again. Direct mail delivers better response rates than electronic media. This is according… ...Read More

Even Google and Facebook include personalized print as part of their marketing recipes. Did you notice one in your mailbox? If so, you might have done a double take. It… ...Read More