Tag: Multi-Channel Marketing

Don’t Irritate Your Customers With Disconnected Mail.

If you’re like most companies, you have customer data in many places, but these communications are siloed. Each department or business unit does its own thing, so end users get… ...Read More

Want a Bigger Marketing Pay-Off?

Want to boost response rates? Think “multi-touch, multi-channel.” These campaigns increase awareness and retention and boost response rates, too. When one manufacturer wanted to introduce a new product, for example,… ...Read More


For consumers, it is not enough to interact with a single channel anymore. Whether it’s for business or personal, they want to use multiple channels like direct mail, email, and… ...Read More

Play Nice! Digital and Print Marketing Work Together

  How often have you heard a parent turn to a child and say, “Now play nice!” When used properly, print-based and digital communications do just that. They not only… ...Read More

Three Reasons Multichannel Marketing Works

  The data is undisputable. More channels (print, email, social media, mobile) equal more results. While producing multichannel campaigns requires additional time and investment, it’s worth the effort. Let’s look… ...Read More

Hit Your Target with Direct Mail

Direct mail tops e-media for response rates, while email support increases success. It’s official . . . again. Direct mail delivers better response rates than electronic media. This is according… ...Read More

Mixing it Up!

Even Google and Facebook include personalized print as part of their marketing recipes. Did you notice one in your mailbox? If so, you might have done a double take. It… ...Read More