Author: David Williams

Gain consensus and boost fundraising efforts with donor feedback. When we think about using donor surveys to benefit fundraising efforts, we tend to think about gathering data for targeting and… ...Read More

Did you know that one of your deepest wells for bigger profits is your lapsed customer base? These are customers who have done business with you in the past, but… ...Read More

How do you plan your print and multi-channel marketing campaigns? Do you trust your intuition? Or do you rely on data to inform your decisions about the most effective way… ...Read More

Segment by levels of customer engagement, then target your most loyal customers. When we think about segmenting a direct mail, email, or other type of direct marketing campaign, we typically… ...Read More

Nurtured prospects are higher-value prospects Lead nurturing is the process of “dripping” relevant information via print, email, or other channels to sales leads (or even new customers) over time. The… ...Read More

In your marketing communications, are you building relationship or just selling? What was your last mailing? Was it a catalog? Promotional offer? Sales letter? That’s one-way communication. True communication is… ...Read More

The buzz is all about content marketing these days. Direct mail, newsletters, white papers, social media, blogs. But more important than the channel used to deliver your content is the… ...Read More

Congratulations! Your print and multi-marketing campaigns have been highly successful and you have won lots of new customers. Now what? The next step is to keep those customers engaged so… ...Read More

Print design is starting to look more like infographics these days—and for good reason. Customers are busy, and when customers are busy, it’s often easier to absorb information in a… ...Read More