Author: David Williams

Whether you are printing your marketing and collateral materials using offset or digital, whether your documents are static or variable, customer personas are a critical piece of the marketing puzzle.… ...Read More

We love print. We’re experts at it! But we also know that in addition to being tangible, credible, and attractive, print must be efficient and cost-effective to make it fly.… ...Read More

Postage rates do have a silver lining: Direct mail is not only effective, it has a positive impact on our environment. When you produce 1:1 print marketing, you are practicing… ...Read More

Carefully dissecting data shows each customer needs a different multichannel mix. In today’s complex marketing environment, there is tremendous emphasis on breaking down customer data into individual customer segments so… ...Read More

Be responsive to customer feedback and turn complaints into profits. Everybody gets customer complaints once in awhile. Improperly handled, those complaints can erode customer relationships. Properly handled, they can actually… ...Read More

When it comes to marketing spend, there is value in trusting your gut. But more and more marketers are looking to the numbers. According to a new survey by Adobe,… ...Read More

Anyone can come up with a snazzy jingle or discount a product. Marrying great creative with insightful, database-driven personalization is more challenging. It also generates better results because the mailer… ...Read More

A Major League Baseball team wanted to test the effectiveness of personalized direct mail against static mail. To do this, it created a campaign to promote attendance at its new… ...Read More

For consumers, it is not enough to interact with a single channel anymore. Whether it’s for business or personal, they want to use multiple channels like direct mail, email, and… ...Read More