Author: David Williams

Which Mailing Formats Work Best? Read It Here! How is direct mail evolving in today’s world of electronic media? A Nielsen and RAPP Germany study decided to find out. Their… ...Read More

Influence moods with color and boost direct mail results. Did you know that from the moment you walk into a retail store, your experience is highly calibrated? Retailers know that… ...Read More

Did you know that even during the Great Depression, some companies thrived? While other marketers were cutting their spending, a few businesses like Camel and Chevrolet took the opportunity to… ...Read More

We often think about print and social media as being competitors, but print can be one of the greatest drivers of social media engagement, as well. Take a lesson from… ...Read More

Getting Personal with Your Customers Makes Them Feel Valued. Everywhere you look, today’s marketing communications are personalized. Log into Amazon.com and you’ll get personalized recommendations based on your past purchases.… ...Read More

We’ve all seen it on the backs of envelopes and on pop-ups for bank and retail account login pages. Go Paperless! Go Green! Save Trees! But is going paperless really… ...Read More

  How often have you heard a parent turn to a child and say, “Now play nice!” When used properly, print-based and digital communications do just that. They not only… ...Read More

  The data is undisputable. More channels (print, email, social media, mobile) equal more results. While producing multichannel campaigns requires additional time and investment, it’s worth the effort. Let’s look… ...Read More

With so many marketers vying for your customers’ business, how do you keep your customers happy and loyal? Everyone talks about great service, great products, and great pricing, so let’s… ...Read More