Author: David Williams

Five easy ways to serve your customers with mobile.   People love print, but they love their mobile phones, too. That’s why you should use them together.      … ...Read More

  What if you could put interactivity into your printing at essentially no cost? Sound too good to be true? Then you haven’t heard about QR Codes.      … ...Read More

Follow these five marketing strategies that go beyond the quick fix.   Want to knock your 1:1 print marketing out of the park? Think about personalization as a long-term program… ...Read More

We’ve all seen documents that use more fonts per square inch than legibility (let alone aesthetics) can handle, resulting in a garish “font-o-rama.” This not only looks unprofessional, but it… ...Read More

No more guessing: Find out what clicks (and sticks) with your customers by testing. Think you know what clicks with your customers? If you think you know, you might want… ...Read More

Whether for print or email, best-in-class marketers are using personalization. Below are five metrics about personalization that you need to know. Best-in-class marketers use personalization. In its study “Analytics for… ...Read More

Pull in more customers by using everything you know about them. How much do you really know about your customers? If you know more than basic customer profile and purchase… ...Read More

Is your marketing funny? Maybe it should be. (At least sometimes.) Humor is a great way to differentiate your product or service, making your message memorable and increasing your visibility.… ...Read More

It used to be that, in order to create powerful 1:1 print campaigns, you had to be both a marketing wizard and a database master. No more. Today, the software… ...Read More