Author: David Williams

Specialty paper supplier Convertible Solutions has introduced MultiLoft card stock to allow the creation of 34 point, stationery quality cards on the HP Indigo and other digital presses.   “As… ...Read More

When we think about personalized, data-driven communications, we often think about boosting sales. Why not? It’s a highly effective use for 1:1 (personalized) printing. But there are many other uses… ...Read More

You might equate saving money with choosing less expensive paper or printing less, but it’s really about targeting and optimization.   Here are three ways you can save marketing dollars… ...Read More

When it comes to designing and developing your print campaigns, do you take the gender of the recipient into account? If not, you should! Let’s look at some of the… ...Read More

If you think social media and print marketing are competitors, think again. While the two may compete for your dollars, in terms of accomplishing your marketing goals, social media and… ...Read More

Whether you’re creating flyers, brochures, or direct mail, at some point, you’ll need to fold something. When you do, it’s easy to default to the basic half-fold or letter fold,… ...Read More

One of the hottest topics in print these days is the use of quick response (QR) codes. When scanned with a smartphone, these codes take people directly to the Web.… ...Read More

    If you are doing any kind of geographic-based direct marketing, you may want to consider a new program from the United States Postal Service. It’s called Every Door… ...Read More

Avoid costly mistakes by using data that’s both relevant and current. The core of any good targeted or personalized marketing campaign is the list; but let’s face it: buying lists… ...Read More