Author: David Williams

The sales letter, lift letter, and brochure tucked inside your direct mail package all share one purpose – to compel the reader to complete and return the reply card. While… ...Read More

When we think about color in print marketing and direct mail, we think about stunning images and eye-catching graphics. But color packs a punch in letters, product brochures, and other… ...Read More

The more you know your customers, the better you will be able to develop relevant marketing campaigns. So how well do you know your customers? The starting point for any… ...Read More

  Have you ever gotten stuck on a train, an airplane, or a long car ride with someone who is incredibly talkative but also incredibly boring? You might be unable… ...Read More

If you’re like most companies, you have customer data in many places, but these communications are siloed. Each department or business unit does its own thing, so end users get… ...Read More

If you want to catch someone’s eye, use video. But how do you follow this principle in print? Use QR Codes. Video is the darling of marketing, and for good… ...Read More

Cell phones. iPods. Laptops. Tablets. Where, in the ever-expanding channel mix, is there room for print? The Print Council recently put out a brochure, “Why Print? The Top Ten Ways… ...Read More

Want to boost response rates? Think “multi-touch, multi-channel.” These campaigns increase awareness and retention and boost response rates, too. When one manufacturer wanted to introduce a new product, for example,… ...Read More

  If you’re a nonprofit, you know how critical direct mail is to fundraising. Here are three tips from the experts on how to maximize your efforts.     1.… ...Read More