Author: Matt LaCasse

Business experts agree that it costs less to keep an existing customer than it does to acquire a new one and that engaged customers tend to purchase more over time.… ...Read More

Do you have enough customer data in your marketing list to make your targeting as effective as it can be? If not, you can work with a reputable list provider… ...Read More

Every year, Target Marketing conducts its Media Usage Survey. In this survey, the magazine asks how readers are allocating their budgets, which channels are increasing and decreasing, and which channels its… ...Read More

In today’s world of complex creative and nonstop marketing assault, it’s easy to forget the basics. Before designing that visually extravagant direct mail piece, take a step back and make… ...Read More

Think you don’t own enough data to do personalized marketing? That might not be the case. Often marketers do own enough data, but it is not well organized or incomplete.… ...Read More

A high-impact marketing campaign comes from creativity and strategy; not limitless resources. Let’s look at seven ways to optimize your marketing budget for maximum impact on minimum dollars. Concentrate on… ...Read More