Author: Matt LaCasse

Dimensional mail is a wonderful direct marketing tactic. Things that are out of place tend to stand out. For example, when you wear your favorite team’s colors to an opposing… ...Read More

154.2 billion pieces of mail are delivered by the US Postal Service every year. That equates to about 422 million each day. You won’t increase your response rates by sticking… ...Read More

Email marketing continues to be a highly effective strategy for you to accomplish your business goals. According to QuickSprout, email subscribers are 3 times more likely to share your content… ...Read More

With any direct mail piece, the goal is to entice people to respond to your offer. Great direct mail pieces hook them before they even get to the offer. Engage… ...Read More

When you are evaluating the success of your print and multichannel marketing campaigns, how do you know which channels are most effective? How do you know which channels (or which… ...Read More

People don’t just buy from companies they like. They buy from companies they find trustworthy. When you send out direct mail campaigns, it’s important to keep this in mind. Let’s look at… ...Read More

One of the most powerful tools in marketing these days is drip marketing. The concept is based on irrigation— slowly watering the prospect until the lead is mature enough to be… ...Read More

When we think about selecting a font for a print marketing piece, we tend to think about the creative aspects of the selection. Does it match the branding? Will it… ...Read More

Since moving pictures first captured our attention in the 1890’s, video has captured our imaginations. It takes us to amazing lands of fantasy where women conquer foreign lands from the… ...Read More