Blog

Email marketing continues to be a highly effective strategy for you to accomplish your business goals. According to QuickSprout, email subscribers are 3 times more likely to share your content… ...Read More

With any direct mail piece, the goal is to entice people to respond to your offer. Great direct mail pieces hook them before they even get to the offer. Engage… ...Read More

When you are evaluating the success of your print and multichannel marketing campaigns, how do you know which channels are most effective? How do you know which channels (or which… ...Read More

People don’t just buy from companies they like. They buy from companies they find trustworthy. When you send out direct mail campaigns, it’s important to keep this in mind. Let’s look at… ...Read More

One of the most powerful tools in marketing these days is drip marketing. The concept is based on irrigation— slowly watering the prospect until the lead is mature enough to be… ...Read More

When we think about selecting a font for a print marketing piece, we tend to think about the creative aspects of the selection. Does it match the branding? Will it… ...Read More

Since moving pictures first captured our attention in the 1890’s, video has captured our imaginations. It takes us to amazing lands of fantasy where women conquer foreign lands from the… ...Read More

Business experts agree that it costs less to keep an existing customer than it does to acquire a new one and that engaged customers tend to purchase more over time.… ...Read More

Do you have enough customer data in your marketing list to make your targeting as effective as it can be? If not, you can work with a reputable list provider… ...Read More