When we think about selecting a font for a print marketing piece, we tend to think about the creative aspects of the selection. Does it match the branding? Will it… ...Read More
Blog
3 Reasons Video is a Must In Your Marketing Plan
Since moving pictures first captured our attention in the 1890’s, video has captured our imaginations. It takes us to amazing lands of fantasy where women conquer foreign lands from the… ...Read More
Lessons on Customer Loyalty
Business experts agree that it costs less to keep an existing customer than it does to acquire a new one and that engaged customers tend to purchase more over time.… ...Read More
What Customer Data Are You Missing?
Do you have enough customer data in your marketing list to make your targeting as effective as it can be? If not, you can work with a reputable list provider… ...Read More
3 Reasons Direct Mail Is Still Relevant
Every year, Target Marketing conducts its Media Usage Survey. In this survey, the magazine asks how readers are allocating their budgets, which channels are increasing and decreasing, and which channels its… ...Read More
7 Steps To The Perfect Direct Mail Piece
In today’s world of complex creative and nonstop marketing assault, it’s easy to forget the basics. Before designing that visually extravagant direct mail piece, take a step back and make… ...Read More
Put Data To Work For Your Company
Think you don’t own enough data to do personalized marketing? That might not be the case. Often marketers do own enough data, but it is not well organized or incomplete.… ...Read More
7 Ways to Maximize Impact on a Small Budget
A high-impact marketing campaign comes from creativity and strategy; not limitless resources. Let’s look at seven ways to optimize your marketing budget for maximum impact on minimum dollars. Concentrate on… ...Read More
Direct Mail Checklist
In today’s world of complex creative and nonstop marketing assault, it’s easy to forget the basics. Before designing that visually extravagant mailer, take a step back and make sure you’ve… ...Read More