Blog

Every year, Target Marketing conducts its Media Usage Survey. In this survey, the magazine asks how readers are allocating their budgets, which channels are increasing and decreasing, and which channels its… ...Read More

In today’s world of complex creative and nonstop marketing assault, it’s easy to forget the basics. Before designing that visually extravagant direct mail piece, take a step back and make… ...Read More

Think you don’t own enough data to do personalized marketing? That might not be the case. Often marketers do own enough data, but it is not well organized or incomplete.… ...Read More

A high-impact marketing campaign comes from creativity and strategy; not limitless resources. Let’s look at seven ways to optimize your marketing budget for maximum impact on minimum dollars. Concentrate on… ...Read More

In today’s world of complex creative and nonstop marketing assault, it’s easy to forget the basics. Before designing that visually extravagant mailer, take a step back and make sure you’ve… ...Read More

Print Catalogs Make a (Targeted) Comeback They’re back! Print catalogs are making a comeback. Familiar names like J. C. Penney, Bloomingdales, Nordstrom, and Saks Fifth Avenue that once eliminated their… ...Read More

Make the Right Move by Personalizing In a new study by Forbes Insights, 64% of brands strongly agree that data-driven marketing is critical in today’s hyper-competitive global economy. But it’s… ...Read More

Proven Success with the Perfect Blend of Data Customization and targeting are best practices that every marketer should have in their back pockets. That means taking the data you have… ...Read More

  Why do customers leave? For any number of reasons. They may choose a competitor because of price or dissatisfaction with your company. They may feel they get a better… ...Read More