If you’re a nonprofit, you know how critical direct mail is to fundraising. Here are three tips from the experts on how to maximize your efforts. 1.… ...Read More

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Celebrate Success!
Gain consensus and boost fundraising efforts with donor feedback. When we think about using donor surveys to benefit fundraising efforts, we tend to think about gathering data for targeting and… ...Read More

Boost Revenues by Targeting Lapsed Clients
Did you know that one of your deepest wells for bigger profits is your lapsed customer base? These are customers who have done business with you in the past, but… ...Read More

Solutions Park @ Graph Expo
Convertible Solutions recently exhibited at Graph Expo. We hope you were able to visit us at Solutions Park on the southeast corner of the show floor. We were excited to show our… ...Read More

How Do You Make Marketing Decisions?
How do you plan your print and multi-channel marketing campaigns? Do you trust your intuition? Or do you rely on data to inform your decisions about the most effective way… ...Read More

Drip by Drip
Nurtured prospects are higher-value prospects Lead nurturing is the process of “dripping” relevant information via print, email, or other channels to sales leads (or even new customers) over time. The… ...Read More

Are You Listening? Or Just Talking?
In your marketing communications, are you building relationship or just selling? What was your last mailing? Was it a catalog? Promotional offer? Sales letter? That’s one-way communication. True communication is… ...Read More

5 Tips for Getting People to Read Your Content
The buzz is all about content marketing these days. Direct mail, newsletters, white papers, social media, blogs. But more important than the channel used to deliver your content is the… ...Read More