Blog

Looking for proof that personalization works? Consider the case of one historical museum that used personalization to create a lift in donations of 30%   For the past decade, the… ...Read More

One of the topics we are hearing a lot about these days is drip marketing. Drip marketing is the practice of conveying your message by sending gentle marketing touches over… ...Read More

All around us, we hear about the benefits of going paperless. When it comes to marketing, that’s just not a smart move. When our inboxes are clogged with spam and… ...Read More

Carefully orchestrate all the phases in your marketing campaign by understanding your customers and what makes them tick. When you think about improving the results of your 1:1 print campaigns,… ...Read More

Utilizing the classic campaign cycle ultimately brings more customers around to a final sale. As a marketer, you may be familiar with the classic campaign cycle for print and multi-channel… ...Read More

When you think about marketing that packs a punch, your thoughts most likely turn to the list, the pitch, and the incentives. But when it comes to the design, how… ...Read More

The economy is bouncing back, but marketing budgets are still tight. Are you tempted to slash your print marketing budget to save a few dollars? If so, you are likely… ...Read More

The LOFT line of personalized stationery from Black River Imaging has been selected as a finalist for Best New Product in the Paper Love category at the National Stationery Show… ...Read More

Track the effectiveness of your marketing with metrics you may have overlooked. Are you using marketing metrics to track the effectiveness of your marketing efforts? If so, you’re part of… ...Read More