Blog

Convertible Announces New Operations Manager

Kevin Zimmerman has been named Operations Manager for Convertible Solutions USA.   “Kevin has been responsible for technical product development, new production specification, design of manufacturing processes, and international logistics.  He’s… ...Read More

Roller Unit Motor Heat Issue

The Roller/Tacker Unit or Roller Unit, uses a small electric motor & gear box to drive the crease wheels.  Some units sold in areas served by 220v / 50hz power… ...Read More

Open the door with multi-touch marketing

Gather email addresses and get better results from your next mailing Did you know that adding a client’s email address to your marketing database can greatly increase the results you… ...Read More

MultiLoft Card Stock Invokes Memories of the Letterpress Era

Specialty paper supplier Convertible Solutions has introduced MultiLoft card stock to allow the creation of 34 point, stationery quality cards on the HP Indigo and other digital presses.   “As… ...Read More

Preventing Customer Attrition Does Not Have to be a Cagey Business

When we think about personalized, data-driven communications, we often think about boosting sales. Why not? It’s a highly effective use for 1:1 (personalized) printing. But there are many other uses… ...Read More

ODM Sidewinder Introduced

On Demand Machinery recently introduced the Sidewinder™, the first and only completely automated finishing solution for lay-flat photo books using the Panoramic format. The Sidewinder™ eliminates the laborious process of… ...Read More

Boost Effectiveness, Save Money!

You might equate saving money with choosing less expensive paper or printing less, but it’s really about targeting and optimization.   Here are three ways you can save marketing dollars… ...Read More

Separating Mars from Venus

When it comes to designing and developing your print campaigns, do you take the gender of the recipient into account? If not, you should! Let’s look at some of the… ...Read More

Print Powers Social Media

If you think social media and print marketing are competitors, think again. While the two may compete for your dollars, in terms of accomplishing your marketing goals, social media and… ...Read More