Articles

  When planning a job, it’s a lot easier to think about the design and paper than the ink. But understanding the ins and outs of ink is critical to… ...Read More

These days, QR Codes are all the rage. These 2D mobile barcodes, which look like black-and-white checkerboards, are everywhere. From electronics packaging to movie posters to products at the supermarket,… ...Read More

Quick! Name a soft drink. Chances are you thought of Coke or Pepsi. These beverage giants spend millions in advertising to stay top of mind (TOMA). How about you? If… ...Read More

Have you ever received a “personalized” mailing that didn’t seem so personal? Maybe you’re a tennis nut, and you received a sporting goods catalog personalized with your name on the… ...Read More

Turning leads into customer relationships for life. Once you bring in valuable customers through a prospecting campaign, it’s easy to think you’ve accomplished your goal. But really, you’ve just gotten… ...Read More

Build a solid customer database with these step-by-step best practices. Want to generate more leads and increase your ROI? Get personal! Personalized printing, especially in an integrated, multi-channel campaign that… ...Read More

When we think about success with 1:1 personalized print, we often think about data. How much data do we have? How clean is it? How is it used? Rarely do… ...Read More

Want to see the future of print? Take a look at Media magazine’s Creative Media Awards issue. If that doesn’t get your creative juices simmering, nothing will.   Here are… ...Read More

Quick! Name something you can do for the environment that is quick, easy, and really makes a difference. Did you say buying environmentally certified paper? If not, you should. Not… ...Read More