Tag: Customer engagement

Sales Literature That Sells

Sales literature is some of the most important content your business creates. It stands in for you when you’re not around, carrying your brand identity and reputation to the marketplace.… ...Read More

Audience Development: Details Matter

Audience development is not a simple task. When it comes to reaching customers with your marketing message it sometimes feels like you’re trying to get the attention of a playground full… ...Read More

Choosing Branding Images That Reflect Your Value

Branding images are essential for your business. Everything you need to know about them can be learned from the great 20th-century philosopher Andre Agassi who once said (while pitching cameras… ...Read More

Customer Loyalty: Maintaining It Once It Is Built

Customer loyalty is a fickle being. Just like every other relationship in your life, the hard part comes after it has been built. In a customer satisfaction study of 10 major… ...Read More

Evaluating Success of Multichannel Marketing Campaigns

When you are evaluating the success of your print and multichannel marketing campaigns, how do you know which channels are most effective? How do you know which channels (or which… ...Read More

Build Top of Mind Awareness With Drip Marketing

One of the most powerful tools in marketing these days is drip marketing. The concept is based on irrigation— slowly watering the prospect until the lead is mature enough to be… ...Read More

Stay in Touch

Do you talk to your customers only when you want to sell them something? If so, consider extending the conversation. Customers are more loyal when they feel that you care… ...Read More

Aim High!

Segment by levels of customer engagement, then target your most loyal customers. When we think about segmenting a direct mail, email, or other type of direct marketing campaign, we typically… ...Read More

Measuring Customer Engagement

Congratulations! Your print and multi-marketing campaigns have been highly successful and you have won lots of new customers. Now what? The next step is to keep those customers engaged so… ...Read More