Tag: Multi-Channel Marketing

Loyal Millennial customers are among the most highly sought after customers out there. Why? It’s pretty simple. They are one of the largest generations in history, they have lots of… ...Read More

When you are evaluating the success of your print and multichannel marketing campaigns, how do you know which channels are most effective? How do you know which channels (or which… ...Read More

People don’t just buy from companies they like. They buy from companies they find trustworthy. When you send out direct mail campaigns, it’s important to keep this in mind. Let’s look at… ...Read More

When we think about the benefits of direct mail, we think of tangibility, message retention, and breaking through the clutter. But when GrayHair Software thinks about direct mail, it thinks… ...Read More

Print beats out digital for engagement and recall. W ant people to react to your marketing message? Be able to recall the details later? Use print! Research continues to pile… ...Read More

5 Best Practices for Multichannel Marketing There is an old saying that two are better than one. That applies to marketing channels, too. Combining channels reinforces the message, keeps you… ...Read More

  Want great sales?   It’s all about that mix—the marketing mix. From print to email to mobile, top marketers combine channels to provide a consistent customer experience regardless of… ...Read More

Take steps toward closing the sale by pairing channels from different marketing categories. Everywhere you look, marketers are talking about multichannel marketing. Direct mail is paired with email. Email is… ...Read More

Think multichannel marketing is still an option? Not anymore. We live in a world in which 94% of consumers have their cellphones within arm’s reach, and 65% of email is… ...Read More