Author: David Williams

Turning leads into customer relationships for life. Once you bring in valuable customers through a prospecting campaign, it’s easy to think you’ve accomplished your goal. But really, you’ve just gotten… ...Read More

Build a solid customer database with these step-by-step best practices. Want to generate more leads and increase your ROI? Get personal! Personalized printing, especially in an integrated, multi-channel campaign that… ...Read More

When we think about success with 1:1 personalized print, we often think about data. How much data do we have? How clean is it? How is it used? Rarely do… ...Read More

Want to see the future of print? Take a look at Media magazine’s Creative Media Awards issue. If that doesn’t get your creative juices simmering, nothing will.   Here are… ...Read More

Convertible Solutions will be demonstrating MultiLoft™ Sheets and Accents in booth 412 in the Solutions Showcase at Dscoop8 at the Gaylord Opryland in Nashville February 21-23rd.  MultiLoft allows the creation… ...Read More

Quick! Name something you can do for the environment that is quick, easy, and really makes a difference. Did you say buying environmentally certified paper? If not, you should. Not… ...Read More

Communicate your needs in advance and achieve low-cost, high-return print marketing You can achieve great results with a smaller investment when your print marketing campaign is smart and well crafted.… ...Read More

  Are you taking advantage of the power of coupons? Storewide discounts and everyday low prices are great, but there is something about a coupon that people really like. Middle… ...Read More

Which channel do you think your customers trust more? Direct mail or email? When it comes to trust, the answer is direct mail—and it wins hands down. According to a… ...Read More