Author: David Williams

Want to energize your print campaign? Add demographic or psychographic segmentation and personalization. Want to energize your print campaign even more? Combine print with other media to amplify its effect.… ...Read More

Engage your customers and create loyal fans by following these best practices in 1:1 printing. If you want great marketing results, it’s important to personalize your message. This means personalizing… ...Read More

Now you can make an informed decision when choosing paper! Did you know that paper is going green? Actually, paper has been green for some time, but paper manufacturers are… ...Read More

Give your marketing plan the boost it needs by improving the overall health of your database.   When was the last time you updated your customer or marketing database? A… ...Read More

Merchandisers can drastically improve sales by analyzing customer’s purchasing habits to revamp print campaigns Once again, print is proving to be an essential component in a multi-channel marketing mix. Just… ...Read More

Printing professionals attending Drupa 2012 next month can visit several booths to see specialty paper products from Convertible Solutions. Drupa, the world’s largest printing equipment exhibition will be held at… ...Read More

If you want more results from your direct mail or other marketing efforts, you need to continually refine your campaigns over time. Test new graphics. Test new messaging. Test new… ...Read More

Everywhere you look these days, you’re bombarded with data about how much money marketers are putting into their Internet presences. E-mail marketing. Web site development. Search engine optimization. Banner ads.… ...Read More

You have a great product. You have a great marketing message. So what does it take to convert a prospect into a customer?   Sometimes it’s simply a matter of… ...Read More