Blog

Improve customer engagement through careful observation. When we want to understand whether our direct mail efforts are working, we tend to look at metrics like response rates, conversion rates, and… ...Read More

Make any product fascinating by displaying your best features. Let’s face it. Not all products are interesting to talk about, let alone look at. Fast cars and fancy evening wear… ...Read More

The sales letter, lift letter, and brochure tucked inside your direct mail package all share one purpose – to compel the reader to complete and return the reply card. While… ...Read More

When we think about color in print marketing and direct mail, we think about stunning images and eye-catching graphics. But color packs a punch in letters, product brochures, and other… ...Read More

The more you know your customers, the better you will be able to develop relevant marketing campaigns. So how well do you know your customers? The starting point for any… ...Read More

  Have you ever gotten stuck on a train, an airplane, or a long car ride with someone who is incredibly talkative but also incredibly boring? You might be unable… ...Read More

We recently attended an informative webinar presented by Trish Witkowski.   She gave us the lowdown on a new mailers resource website named Rock the Mailbox.   That site is… ...Read More

If you’re like most companies, you have customer data in many places, but these communications are siloed. Each department or business unit does its own thing, so end users get… ...Read More

If you want to catch someone’s eye, use video. But how do you follow this principle in print? Use QR Codes. Video is the darling of marketing, and for good… ...Read More