Tag: Direct Mail

Make Economical Paper Purchasing Decisions

One of the biggest expenses in any direct mail campaign is paper, so planning wisely can help you stretch the dollars in your marketing budget. Here are some simple ideas… ...Read More

Smart Marketing: Getting The Most Out Of Your Information

Smart marketing is not limited to a set number of strategies or tactics. It does not have boundaries on what it can accomplish, and all it requires is looking at… ...Read More

Developing Your Email Marketing Database

Email marketing continues to be a highly effective strategy for you to accomplish your business goals. According to QuickSprout, email subscribers are 3 times more likely to share your content… ...Read More

5 Tips for Outstanding Direct Mail Design

With any direct mail piece, the goal is to entice people to respond to your offer. Great direct mail pieces hook them before they even get to the offer. Engage… ...Read More

5 Steps To Trustworthy Direct Mail Campaigns

People don’t just buy from companies they like. They buy from companies they find trustworthy. When you send out direct mail campaigns, it’s important to keep this in mind. Let’s look at… ...Read More

3 Reasons Direct Mail Is Still Relevant

Every year, Target Marketing conducts its Media Usage Survey. In this survey, the magazine asks how readers are allocating their budgets, which channels are increasing and decreasing, and which channels its… ...Read More

7 Steps To The Perfect Direct Mail Piece

In today’s world of complex creative and nonstop marketing assault, it’s easy to forget the basics. Before designing that visually extravagant direct mail piece, take a step back and make… ...Read More

Direct Mail Checklist

In today’s world of complex creative and nonstop marketing assault, it’s easy to forget the basics. Before designing that visually extravagant mailer, take a step back and make sure you’ve… ...Read More

5 Ways to Track Direct Mail

Learn how to boost ROI by closely monitoring your results. You’ve worked hard to develop a powerful personalized direct mail campaign. The piece is beautiful. The colors are vibrant. You’ve… ...Read More