Tag: Direct Mail

The Reply Card: Art or Afterthought?

The sales letter, lift letter, and brochure tucked inside your direct mail package all share one purpose – to compel the reader to complete and return the reply card. While… ...Read More

Three Tips to Maximize Nonprofit Direct Mail

  If you’re a nonprofit, you know how critical direct mail is to fundraising. Here are three tips from the experts on how to maximize your efforts.     1.… ...Read More

Don’t Forget Your Call to Action

You’ve designed a terrific direct mail piece. You have high-quality graphics and are printing on premium stock. Your headline jumps out, your marketing copy rocks, and you’ve got multiple response… ...Read More

Just Try a Letter

When you are looking to get a great response to a print marketing campaign, have you ever considered just sending a direct mail letter? Marketing experts have begun to advocate… ...Read More

Elements of Award-Winning Campaigns

Have you ever wondered what goes into an award-winning marketing campaign? Sometimes it’s crackerjack marketing copy. Sometimes it’s stunning images. Increasingly, however, the elements that put these winning entries over… ...Read More

Direct Mail More Effective Than You Think

We’re used to hearing that the average direct mail response rate is 1.0% – 1.5%. But according to a new study from the Pew Research Center (“Internet and American Life… ...Read More

Direct Mail Wins the “Trust” Battle Hands Down

Which channel do you think your customers trust more? Direct mail or email? When it comes to trust, the answer is direct mail—and it wins hands down. According to a… ...Read More

Delivering More For Less

Did you know that you could spend less on a direct mail campaign and actually see better results? It’s true. It’s not about marketing less. It’s about marketing smarter. Let’s… ...Read More

Hit Your Target with Direct Mail

Direct mail tops e-media for response rates, while email support increases success. It’s official . . . again. Direct mail delivers better response rates than electronic media. This is according… ...Read More