Tag: Direct Mail

5 Ways to Track Direct Mail

Learn how to boost ROI by closely monitoring your results. You’ve worked hard to develop a powerful personalized direct mail campaign. The piece is beautiful. The colors are vibrant. You’ve… ...Read More

Why Paperless Is Not a Smart Move

All around us, we hear about the benefits of going paperless. When it comes to marketing, that may not be the best move. In a world of social media saturation… ...Read More

Make Your Direct Mail Stand Out

  Every day, postcards, flyers, and other direct pieces and other printed material bombard us. How do you ensure that yours stands out in the crowd? Here are four highly… ...Read More

Thinking Direct Mail? Think Timing

When we think about the benefits of direct mail, we think of tangibility, message retention, and breaking through the clutter. But when GrayHair Software thinks about direct mail, it thinks… ...Read More

Tricks for Increasing Your Envelope Open Rate

Even the best written sales letter will be ineffective if it’s never read. This is why the envelope can be the key determining whether your direct mail gets opened or… ...Read More

Boost Your Mailing Results!

Did you know that 22% of consumers base their purchase decisions on information they receive in the mail?* That’s great news for marketers. But with increasing pressure on marketing budgets,… ...Read More

The Private Life of Mail

You know how your marketing pieces are born. You have an intimate knowledge of how they are designed, produced, and mailed. But what happens once they reach your customer’s door?… ...Read More

Attract More Customers

Direct mail plays a major role in all areas of the customer lifecycle, but is most important to the acquisition stage,” says David McRae, managing director of data and technology… ...Read More

What is Your Sweet Spot for Direct Mail?

When it comes to direct mail, it’s about great content. It’s also about timing and frequency. If you don’t mail enough, your results will go down. If you mail too… ...Read More