When we think about “marketing smarter,” we often think about spending more money. But what if you could market smarter and save money at the same time? Especially when it… ...Read More
Blog
How Do You Measure Success?
How do you evaluate the success of your personalized printing campaigns? Response rates? That’s a good first measure, but it is a very limited measure of your marketing efforts. To… ...Read More
Lead Nurturing Boosts Conversion Rate by 400%
Are you missing sales opportunities because your direct mail or other print marketing is generating leads but your salespeople aren’t able to sift through them, qualify them, and act… ...Read More
Use Web-to-Print to Save Time and Money
Looking for ways to reduce waste and make your print ordering more efficient? How about ways to reduce inventory? Better manage your brand? Today’s online print ordering systems do all… ...Read More
Combining Mobile with Print
Do you have a mobile strategy as part of your marketing plan? If not, maybe it’s time you did. We all know how important email and a Web presence are… ...Read More
Tap Into the Power of Color
There are a few black-and-white aficionados out there, but most people agree that color creates a stronger impact, especially on marketing collateral and other pieces designed to encourage people… ...Read More
The Digital Printing “Double Feature”
Do you think of digital printing as an output technology or a marketing model? This is an important question — because it’s both. If you don’t think of digital printing… ...Read More
Learn More About Customer Preferences by Tracking Behavior
Understanding consumer choices leads to smarter marketing and a larger ROI. “ Do what I do, not what I say!” The New Coke. Pizza Hut Low- Calorie Pizza. Earring Magic… ...Read More
