Want to energize your print campaign? Add demographic or psychographic segmentation and personalization. Want to energize your print campaign even more? Combine print with other media to amplify its effect.… ...Read More

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Captivate Your Audience
Engage your customers and create loyal fans by following these best practices in 1:1 printing. If you want great marketing results, it’s important to personalize your message. This means personalizing… ...Read More

Great Marketing to Green Marketing
Now you can make an informed decision when choosing paper! Did you know that paper is going green? Actually, paper has been green for some time, but paper manufacturers are… ...Read More

Does Your Database Need an Infusion?
Give your marketing plan the boost it needs by improving the overall health of your database. When was the last time you updated your customer or marketing database? A… ...Read More

Read Between the Lines
Merchandisers can drastically improve sales by analyzing customer’s purchasing habits to revamp print campaigns Once again, print is proving to be an essential component in a multi-channel marketing mix. Just… ...Read More

Convertible Solutions at Drupa
Printing professionals attending Drupa 2012 next month can visit several booths to see specialty paper products from Convertible Solutions. Drupa, the world’s largest printing equipment exhibition will be held at… ...Read More

A/B Testing: Gaining Insight Through Dividing and Analyzing
If you want more results from your direct mail or other marketing efforts, you need to continually refine your campaigns over time. Test new graphics. Test new messaging. Test new… ...Read More

Imposition Studio by Devalipi Software Solves Double Thick Challenge
Convertible Solutions Double Thick Cards are a popular choice for high response targeted campaigns utilizing variable data and QR codes, and until recently our popular 4-up cards presented a real… ...Read More

Use Print to Boost Your Online Presence
Everywhere you look these days, you’re bombarded with data about how much money marketers are putting into their Internet presences. E-mail marketing. Web site development. Search engine optimization. Banner ads.… ...Read More