Tag: Direct Marketing

Effective Marketing Copy Made Easy

Whether you are writing marketing copy for direct mail, email, signage, or any other type of material, a few simple guidelines will increase your ability to grab your audience’s attention and communicate your… ...Read More

Smart Marketing: Getting The Most Out Of Your Information

Smart marketing is not limited to a set number of strategies or tactics. It does not have boundaries on what it can accomplish, and all it requires is looking at… ...Read More

Choosing Branding Images That Reflect Your Value

Branding images are essential for your business. Everything you need to know about them can be learned from the great 20th-century philosopher Andre Agassi who once said (while pitching cameras… ...Read More

Developing Your Email Marketing Database

Email marketing continues to be a highly effective strategy for you to accomplish your business goals. According to QuickSprout, email subscribers are 3 times more likely to share your content… ...Read More

5 Steps To Trustworthy Direct Mail Campaigns

People don’t just buy from companies they like. They buy from companies they find trustworthy. When you send out direct mail campaigns, it’s important to keep this in mind. Let’s look at… ...Read More

Lessons on Customer Loyalty

Business experts agree that it costs less to keep an existing customer than it does to acquire a new one and that engaged customers tend to purchase more over time.… ...Read More

3 Reasons Direct Mail Is Still Relevant

Every year, Target Marketing conducts its Media Usage Survey. In this survey, the magazine asks how readers are allocating their budgets, which channels are increasing and decreasing, and which channels its… ...Read More

7 Steps To The Perfect Direct Mail Piece

In today’s world of complex creative and nonstop marketing assault, it’s easy to forget the basics. Before designing that visually extravagant direct mail piece, take a step back and make… ...Read More

7 Ways to Maximize Impact on a Small Budget

A high-impact marketing campaign comes from creativity and strategy; not limitless resources. Let’s look at seven ways to optimize your marketing budget for maximum impact on minimum dollars. Concentrate on… ...Read More