An arousing presentation titled Creativity in Business Development was given by David Williams recently in Chicago during Print13 at the International Business Forum. He began with … Are You an… ...Read More
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The Keys to Success
Follow these five marketing strategies that go beyond the quick fix. Want to knock your 1:1 print marketing out of the park? Think about personalization as a long-term program… ...Read More
Avoid a Font-O-Rama
We’ve all seen documents that use more fonts per square inch than legibility (let alone aesthetics) can handle, resulting in a garish “font-o-rama.” This not only looks unprofessional, but it… ...Read More
Clicking with Customers?
No more guessing: Find out what clicks (and sticks) with your customers by testing. Think you know what clicks with your customers? If you think you know, you might want… ...Read More
Five Metrics You Need to Know About Personalization
Whether for print or email, best-in-class marketers are using personalization. Below are five metrics about personalization that you need to know. Best-in-class marketers use personalization. In its study “Analytics for… ...Read More
You Can Beat Out the Big Guys!
Pull in more customers by using everything you know about them. How much do you really know about your customers? If you know more than basic customer profile and purchase… ...Read More
Make It Funny—Make It Stick
Is your marketing funny? Maybe it should be. (At least sometimes.) Humor is a great way to differentiate your product or service, making your message memorable and increasing your visibility.… ...Read More
1:1 Campaigns Are Easier Than Ever
It used to be that, in order to create powerful 1:1 print campaigns, you had to be both a marketing wizard and a database master. No more. Today, the software… ...Read More
Are You Using the Code?
In case you haven’t noticed, QR Codes are everywhere. They are on a wide variety of printed products from Starbucks cups and Sun-Maid raisin boxes to National Football League… ...Read More
