Author: McKenzie Thorpe

Digital Printing Boosts Direct Mail Effectiveness

Since the advent of digital advertising, to the meteoric rise of online marketing, there have been many premature declarations that “print is dead.” While it’s true that direct mail volume… ...Read More

Wedding Collateral with Convertible Solutions Products

Wedding season is here! After the pandemic disruption in 2020 and 2021, many postponed weddings will finally be coming to fruition. Invitations, menus, coasters & more are all popular printed… ...Read More

Magnetic Business Cards with MultiLoft®

Business cards are an essential piece of print collateral for any business. With so many business cards constantly changing hands, it’s important to have a business card that sticks out.… ...Read More

MultiLoft® Sheets, Encore, & Inserts Explained

MultiLoft® cohesive is a proprietary technology designed to create printed pieces with thicknesses usually impossible in digital printing. These dry, pressure-activated, cohesive-coated sheets are printed, collated, and bonded together during… ...Read More

3 Ways to Create a Unique Business Card

Business cards are the most fundamental piece of print marketing for any business. With virtually every company of every size handing out business cards, a unique business card can help… ...Read More

100% Recycled Paper Meets MultiLoft®

More and more, sustainability is at the forefront of consumer consciousness. Sustainability messaging in direct mail has increased sharply in recent years, and brand credibility with increasingly eco-conscious consumers benefits… ...Read More

Plastic Substrate Alternative: MultiLoft® Elements™ Terra14

Sustainability is a hot topic in printing, and consumers are more concerned with their “carbon footprint” than ever. One way the printing industry can address sustainability concerns is by finding… ...Read More

3 Direct Mail Trends in 2022

Direct mail is a tried and true marketing method, and even in an increasingly digital age, it outpaces digital channels in response rates. Combined with emerging technologies and increasingly refined… ...Read More

Sustainable Printing: The Elements Line of Papers

In recent years, concerns about sustainability are on the rise. More and more, customers are evaluating the eco-consciousness of the companies and brands they support. Sustainability messaging in direct mail… ...Read More